Whatever method of online content you consume to help you develop your cleaning business, there's often one point that's always mentioned, and that's defining your niche.
Why would you want to do this?
It may seem counter-intuitive, but it can help you to target and retain better clients for you and your business.
- Less wasted money on advertising
- Stand out in a competitive market
- Hire staff that fit with the ethos of your company
Most companies will make some decision to whether they aim to serve domestic or commercial clients when starting out, as there's going to be a difference with what sort of equipment you'll need to invest in and what sort of hours the staff will be working. But other than domestic or commercial, what other niche options are there for your cleaning business?
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